Audience
Segmentation

One of the most powerful marketing features of the Fishbowl GRM is the ability to build audience segments and scale on demand. Audience Segmentation helps restaurant marketers target specific groups effectively. By leveraging comprehensive guest data, restaurants can build out their marketing strategies and boost overall engagement.

Why Audience Segmentation Matters

  • Enhanced Personalization: Tailor marketing messages to specific groups based on preferences, behavior, and demographics
  • Improved Engagement: Increase engagement rates by delivering relevant content to the right audience
  • Increased ROI: Maximize marketing efforts by focusing on segments with the highest potential return
Why Audience Segmentation Matters

Key Features

AI-Powered Natural Language Search

Rather than having to write long search queries, Fishbowl GRM utilizes AI to let users find specific groups with ‘spoken’ English. Marketers can simply ask the database a question, or type in a sentence describing the information they want; and then create a targetable segment for Marketing Automation.

  • User-Friendly: Simplifies the segmentation process with Natural Language search, allowing marketers to find and create segments using plain English.
  • AI-Driven Recommendations: Advanced AI suggests optimal segments based on historical data and current trends.
Lifestage Suggested Segmentation

Lifestage Suggested Segmentation

Lifestage segmentation enables marketers to better understand and engage guests based on their where they are in their lives. By capturing dynamic demographic data, such as age, marital status and the presence of children, this feature helps create targeted campaigns that evolve with your guests over time.

  • Dynamic Data: Continuously collects and updates demographic information to provide ongoing insights into guests' changing needs and preferences.
  • Targeted Campaigns: Empowers marketers to tailor offers and content to specific life stages, increasing relevance and engagement.

Suggested Segments

Fishbowl GRM segmentation comes pre-loaded with a library of industry-standard segments most-commonly used by restaurants. This library includes suggestions based on:

Bullhorn

Previous
campaigns:

Opens, clicks, filter
by date or days

Magnifying Glass

Memberships:

Acquisition source

Calendar - Reservation

Reservations:

Status, filter by
date or days

Star

Tags:

Events or holidays

Money

Transactions:

Location, frequency,
recency, types

my segments dashboard

My Segments

Easy-to-read glance at all your existing segments, with color-coded criteria to efficiently select past audiences quickly.

  • Efficient Management: Quickly find and reuse previous segments, making campaign management seamless.
  • Historical Data Utilization: Leverage past data to inform future strategies.

How It Works

Fishbowl’s Audience Segmentation tool is designed with restaurant marketers in mind. Here’s how you can use it to enhance your marketing campaigns:

Automate Marketing Icon

Identify Key Segments

Utilize pre-loaded segments or create custom ones based on criteria such as dining frequency, menu preferences, and special occasions.

Build Profiles Icon

Engage with Precision

Craft personalized messages for each segment, ensuring your communication is relevant and impactful.

Build Audiences Icon

Optimize Campaigns

Use data insights to refine and improve your marketing efforts continually, driving better results with each campaign.

benefits

Benefits

  • Time-Saving: With pre-loaded segments and easy-to-use tools, you can quickly set up and launch targeted campaigns.
  • Data-Driven Decisions: Make informed marketing choices backed by comprehensive guest data and AI insights.
  • Enhanced Customer Experience: Deliver personalized dining experiences that resonate with your guests, fostering loyalty and repeat visits.

The Ultimate Feature for the Ultimate Restaurant Platform

Fishbowl’s Audience Segmentation feature is a powerful tool for restaurant marketers, enabling precise targeting and personalized engagement, at scale and on demand.

Enhance marketing effectiveness. Drive customer satisfaction. Boost your restaurant’s success.

powerful tool
FIshbowl logo with a blue fishbowl and white text

With all your data in one place, you're ready to Access, Harmonize, Enrich and Engage.

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