We’re a group of engineers, makers, thinkers, designers and foodies.

Made with love for restaurants.

a goldfish swimming in a bowl

In 2000, at the advent of the digital revolution, restaurateur Scott Shaw spotted a unique opportunity. Drawing from his foodservice background and the emerging of AOL-era connectivity, he launched Fishbowl as a pioneering email marketing service for restaurants.

Scott's idea was a digital twist on the classic restaurant 'fishbowl' marketing ploy—where customers drop business cards into a bowl for a free lunch shot. He knew email could deliver marketing at scale; and he saw it as the best way to know and engage customers directly.

In time we evolved to offer services that encompassed online ordering, reservation management, brand and loyalty programs – empowering restaurants to make data-driven decisions about pricing, strategy and engagement.

Fishbowl took another game-changing turn in 2023 with the introduction of our Guest Relationship Management platform made exclusively for restaurants.

Fishbowl's development reflects our belief in the potential of marketing technology to connect chains and independents with their guests, maintaining the trust and affection restaurants traditionally hold.

Core Values

  1. Create something special.
  2. Get better as we grow.
  3. Make every interaction matter.

Careers

At Fishbowl, we are committed to revolutionizing the restaurant industry through advanced technology and data-driven strategies. We offer a dynamic environment that fosters growth, learning, and collaboration, encouraging each team member to bring their unique ideas and perspectives to the table.

Open Positions

Leadership

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Adam Ochstein

CEO
Adam joined Fishbowl in June 2022 in his current role. He has a proven track record of leading both startups and turnarounds. He has over 20 years of senior leadership experience in the restaurant technology space. He was Founder & CEO of Stratex, an HRIS/Payroll SaaS provider exclusively focused on the restaurant sector. He led the company from startup through its successful sale in 2019 to Toast. He has been both a consultant and advisor to early stage startups in all verticals but is drawn to solving the challenges restaurant operators face.He lives in Chicago with his wife and four children.

His favorite food is anything salty but especially Belgian pommes frites.
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Jynessa Mason

VP of Data & Insights
A seasoned data professional with 20 years of expertise in data insights, including a decade focused on restaurant data. Jynessa excels at simplifying complex data, particularly for restaurant owners, providing clear and actionable insights to enhance business operations.

Combining technical proficiency with effective storytelling, she stands out for her ability to communicate data findings in a compelling and accessible manner. This unique skill set has proven invaluable in aiding restaurant owners to make informed decisions. For businesses seeking a concise yet experienced data professional, she is the reliable ally with a proven track record in delivering meaningful insights.
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Atanu Ghoshal

Chief Financial Officer
Atanu Ghoshal is Personica's Chief Financial Officer, in charge of the company's finances, long-term strategic planning, and internal control. He played an important role in the Company's turnaround success, implementing cost-cutting measures and increasing profitability. His financial analysis is founded on cross-functional collaboration, which enhances understanding of the company's strengths and weaknesses.

Prior to joining Fishbowl in 2017, Atanu spent 6 years in finance leadership roles at CoreOne Technologies (STG portfolio company), later acquired by IHS Markit. During his tenure, Atanu was instrumental in building out the robust finance team and strong business decision support capabilities to help business excel.

When he is not working, he likes to Travel and enjoys following world soccer and cricket. Atanu holds a Chartered Accountant qualification from the Institute of Chartered Accountants of India, as well as a Bachelor of Commerce degree from Calcutta University.
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Brandon Flude

VP of Engineering & Product
A visionary leader who brings a passion for technology to every project I take on. As the Vice President of Engineering, I leverage my extensive experience in software development to drive innovation and create meaningful change in the world. With a contagious energy for coding, I inspire teams to push the boundaries of what is possible and produce exceptional results.
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Alex Wereminsky

VP of Sales & Services
Over the past decade, Alex has been immersed in the world of restaurants, spearheading the go-to-market strategy of cutting-edge technologies to enhance operations. His expertise lies at the intersection of technology and sales innovation, shaping the dining experience for both customers and establishments alike.

In addition to his technological endeavors with restaurants, Alex is a native Chicagoan and dedicated parent of two children. Beyond the tech realm, you can find Alex either running outside throughout one of Chicago’s beautiful neighborhoods, searching for Chicago’s best hidden restaurants, attending concerts, or schlepping kids to parks, practices, and activities.

Favorite Chicago Restaurant: Le Colonial
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Ted Babcock

SVP, Fishbowl Consulting Services
Ted is a results-driven restaurant industry executive with over 40 years of chain & independent experience in finance, marketing, operations, and consulting in the US and abroad. He leads our team of business analysts and data scientists using statistical modeling, consumer research, and decades of direct experience in developing customized solutions for restaurants across all menu and service segments. His lifelong passions include hospitality, history, and hockey.

Favorites: Crab rolls on the wharf in his native Maine, Chef Fernando Olea’s Sopa de Amor where he lives in Santa Fe, and any experience where great food and service meet to form a well-executed hospitality occasion.

Board Members

Philip Anderson

Philip Anderson

Board Member
Marc Bala

Marc Bala

Board Member
Aseem S Khatri

Aseem Khatri

Board Member
Keon Reed

Keon Reed

Board Member
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