News & Updates

Here, you'll find everything from company announcements and product updates to restaurant industry insights.

Latest

Product Updates (July 2024)

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July 19, 2024
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Fishbowl Dashboard: GRM Navigation Bar

Fishbowl Dashboard: Connections Marketplace

Fishbowl Dashboard: Guest Dashboard

Fishbowl Dashboard: Trending Items

Fishbowl Dashboard: Most Valuable Guest Demo

Fishbowl Dashboard: Customer Segments

2024 Events - Fishbowl Coming to a City Near You!

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January 26, 2024
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We're hitting the road all year long in 2024. It'll be a year full of tourists, panelists and sponsorships, and we can't wait.

FEBRUARY

Restaurant365 Transformation Tour
Boston, MA
February 8

GuestXM Best Practices Conference
Dallas, TX
February 26-28

APRIL

Restaurant Leadership Conference
Phoenix, AZ
April 14-17

MAY

Food on Demand Conference
Las Vegas, NV
May 4-6

National Restaurant Association Show
Chicago, IL
May 18-21

JUNE

Restaurant365 Transformation Tour
Denver, CO
June 20

SEPTEMBER

QSR Evolution Conference
Atlanta, GA
September 4-5

FSTEC
Anatole, TX
September 13-15

NOVEMBER

Restaurant365 Transformation Tour
Fort Lauderdale, FL
November 7

Restaurant Finance & Development Conference
Las Vegas, NV
November 11-13

See you soon.

Personica Announces Rebrand to Fishbowl, Champions Fishbowl GRM Tool

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April 25, 2023
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ALEXANDRIA, Va., April 25, 2023 /PRNewswire/ -- Personica, a leading provider of restaurant marketing solutions, today announced it will be changing its name back to Fishbowl, effective immediately.

The decision was made to embrace the company's legacy and strong brand recognition in the industry.

Fishbowl was a pioneer of digital marketing for the restaurant industry. Today the company has more than 50,000 restaurant customers; delivers almost nine billion email and SMS messages annually; and has created more than $10 billion in revenue for clients using our promotional offer platform. As the company looks to expand its reach, offering new products and improved customer service, it will do so under a name that clients can remember and trust.

In addition to the rebrand, Fishbowl recently introduced Fishbowl, the new Guest Relationship Management (GRM) tool designed to help restaurant owners use their own data to build and maintain relationships with their patrons, further enhancing the company's suite of solutions for the industry.

Adam Ochstein, CEO of Fishbowl, explained the decision behind the rebrand: "In my first year as CEO, I have spoken with hundreds of new and legacy clients, and nearly all of them know us as Fishbowl. With that kind of brand equity, we realize our best move is to stick to what has always worked, and continue as trailblazers for our restaurant partners."

The rebrand and product launch signal Fishbowl's continued commitment to providing innovative marketing solutions that cater to the unique needs of the restaurant industry.

For more information on Fishbowl and its offerings, visit the company's website at www.fishbowl.com.

Media Inquiries: Alex Wereminsky (alex@fishbowl.com)

About Fishbowl: Fishbowl is the most powerful marketing and analytics platform for restaurants, with cutting-edge digital marketing tools and price/profit consulting services designed specifically for the industry. With innovations like Analytics Software and Promotions (2014); Price and Menu Optimization and Competitive Intelligence (2015); the Engage platform, CRM, Loyalty, and Digital Data Reports (2020); and Fishbowl GRM (2023); Fishbowl continues to help restaurants create personalized guest experiences while making data-driven decisions that increase profits. Relied on by more than 50,000 restaurants to engage guests and maximize revenue, Fishbowl is headquartered in Alexandria, VA, with offices in India and an international remote workforce.

Fishbowl Partners with Thanx to Boost Rewards Management Flexibility for Customers

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February 28, 2023
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Thanx, the leading loyalty and guest engagement platform, announced today its partnership with Fishbowl, a marketing and analytics platform with direct point of sale integrations.

This announcement from Thanx follows several recent updates to the platform, most notably the launch of a new advanced self-service loyalty engine and non-discount reward capabilities. Thanx focuses on helping restaurants retain their customers with flexible and dynamic loyalty programs focused on access, status, and personalization over rote discounts; and delivers marketing automations and lifecycle campaigns to enable segmented, personalized marketing for any-sized marketing team.

Fishbowl's CEO, Adam Ochstein, expanded on the partnership, “We’re excited to partner with Thanx to deliver more seamless transactions and redemptions for their customers. In the mobile-first market, in-store guest engagement is often overlooked. This partnership will enable restaurants and staff to better connect with every guest.”

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