News & Updates

🌿 For World Vegetarian Day, we’re spotlighting 5 Plant-Based Trends Restaurants Should Watch 🌿

What you put on your menu is entirely up to you. But herbivores and omnivores alike want options. Vegetarians want more choices, and meat-eaters can be nudged toward plant-based dining with just a few more options on menus. With this in mind, here’s what’s been trending:

1. Wholesome Foods 🥦 More and more, restaurants are shifting from highly-processed meat alternatives toward minimally-processed, whole food ingredients like legumes, grains and other veggies for a more natural approach to plant-based dining.
2. Mushroom Mania 🍄 ‘Shrooms are having a cultural and culinary moment. Their meaty texture and umami flavor make them great substitutes for items like mushroom burgers, stews, and even “pulled pork” sandwiches made with lion’s mane.
3. Faux Fish 🐟 As sustainability gains importance, plant-based seafood is rising in popularity. Options like faux tuna, crab cakes, and konjac-based scallops are making a splash on some menus.
4. Fermentation 🥬 Probiotic-rich fermented options like kimchi, tempeh, and cashew cheese have gained in popularity, bringing bold flavors and gut health benefits to many veggie dishes.
5. Latin and West African Vegetarian Dishes 🍛 Restaurants are tapping global flavors with Latin-inspired options like vegan tacos and pupusas, and West African plant-based dishes like fonio and black-eyed pea stews.

These trends are shaping what diners expect from their favorite restaurants, and tracking those preferences is a great way for you to see more green, no matter what’s on your menu.

Bonus idea if you’ve made it this far: treat yourself to a nice salad today!

[Sources: Marqii, Greener Ideal, Whole Foods Market, US Foods, Medical News Today]

Every interaction matters, and a well-designed customer journey can turn interactions into personalized experiences that keep guests coming back.

With Fishbowl Journeys you can automate and optimize each step of your customer's experience.

What's a customer journey? It’s every touchpoint guests have with your brand, from the first time they discover you online to the latest meal they enjoyed in your restaurant. By mapping these moments, you can see patterns, identify opportunities, and most importantly, create personalized experiences that resonate.

Fishbowl Journeys ensure you’re engaging people at the right time, every time, with just the right message.

Key benefits of Fishbowl Journeys:

• Automate personalized experiences
• Trigger messages based on behavior
• Integrate seamlessly with your campaigns

Catch up on the latest enhancements to Fishbowl Journeys. Learn more in this guide and explore best practices for customer journeys.

And to get started with journeys, just click here.

Fishbowl Offers Enhancements

We’re excited to announce product enhancements for Fishbowl Offers.

New Offer Types: In addition to dollars-off or percentage-off check discounts, Fishbowl Offers now includes:

• BOGO: Buy one item and get one item free.
• NON-DISCOUNT: Applies no discount, but tracks when a code is redeemed.
• PRICE MODIFIER: Discounts eligible item(s) to a new price point.
• PERCENTAGE OFF ITEMS: Allows percentage-off discounts to one or more items.

Additional Offers Integrations

Fishbowl Offers seamlessly integrates with more top POS vendors, streamlining restaurant operations and enhancing guest experiences.

Integrations now include:

• Aloha
• Micros Res 3700
• POSitouch
• Squirrel
• Oracle Simphony
• Toast

Why Fishbowl Offers Stands Out

Fishbowl Offers addresses a critical gap in traditional marketing tools provided by most Point-of-Sale (POS) systems:

• Advanced Fraud Prevention: Unlike typical POS systems, which offer limited fraud checks, Fishbowl ensures each coupon or discount can be validated in real-time, which drastically reduces the risk of fraudulent redemptions and protects your revenue stream.
• Enhanced Guest Insights: Most systems track discount redemptions, but fail to provide insights about the guests using them. Our offers product goes beyond tracking; we help you understand who your guests are, which promotions they respond to, and how these factors drive sales.
• Real-Time Offer Validation and Tracking: With Fishbowl Offers, you can see exactly who is using your coupons, and when. Real-time data allows dynamic adjustment of your marketing strategies to maintain effectiveness.
• Detailed ROI Reporting: Gain a clear view of the return on investment for each campaign with our detailed reports. You’ll understand which promotions are working and which ones need adjustment, enabling you to spend your marketing dollars more effectively.

As part of our commitment to provide innovative solutions to meet the specific needs of restaurant operators and marketers, Fishbowl Offers is designed to optimize and safeguard how you manage and track your restaurant’s promotional campaigns.

For information about how to get started with Fishbowl Offers, click here.

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