The all-in-one solution that combines the industry’s best Restaurant CRM and CDP, offering in one easy-to-use and even easier-to-integrate Guest Relationship Management platform.
Get StartedA Peruvian-inspired restaurant group with two prominent establishments in New York City have seen remarkable growth and engagement through the implementation of Fishbowl’s Guest Relationship Management (GRM) system. This success was facilitated by a partnership with RESY, the digital reservation system.
With two restaurants and poised for growth, the group represents a fusion of Peruvian culinary styles that has captured the adoration of neighborhood foodies and culinary critics alike.
Located in Williamsburg, Brooklyn, the first restaurant opened its doors in 2015. It is renowned for its seasonal, shareable Peruvian dishes and vibrant Latin cocktails, offering a warm and inviting atmosphere that captures the essence of Peruvian hospitality.
Situated in the West Village of Manhattan, the second restaurant opened in 2018 and has quickly become a favorite for its unique blend of modern Japanese and Peruvian flavors, a style known as Nikkei. The restaurant features a cozy setting with sidewalk seating, providing a unique dining experience that blends two rich culinary traditions.
The group’s Director of Hospitality described the gap between operations and marketing:
Peruvian cuisine is a hit. But that success has not extended to marketing. Our technology was simply antiquated.
Since their openings, the restaurants relied on manual methods to collect email addresses and communicate with their customers, utilizing the Mailchimp email service provider. Despite their efforts, they had only managed to amass 10,000 emailable contacts by 2023.
Fishbowl, through its partnership with Resy, automated the group’s email collection process. This integration streamlined their efforts and significantly expanded their reach.
INCREASED EMAIL SUBSCRIBERS:
In just six months, the number of emailable recipients grew by 4,000, totaling over 14,000. This equates to 189 new members per week and a growth rate of 144%.
ENHANCED ENGAGEMENT:
While the open rates for Resy emails were consistent with industry standards, the click-through rates for Resy members were significantly higher at 24.6% compared to 2.6% for existing customers.
LOW CHURN RATE:
The churn rate, including unsubscribes and undeliverable emails, was maintained at a low 1.35%.
The partnership between Fishbowl and Resy provides this emerging New York restaurant group with a robust tool to automate and enhance marketing efforts. This collaboration not only increased their subscriber base, but also significantly improved engagement metrics, demonstrating the value of integrating advanced GRM solutions in the hospitality industry.
Restaurant operators and marketers can see how a distinct, culturally rich restaurant group leveraged Fishbowl’s GRM to drive success and can envision similar success for their own establishments.
Jura Daubenspeck, Director of Client Success, talked about success with Fishbowl’s GRM:
Most restaurant groups face growth issues. This company didn’t have the tools to support growth marketing. Now they’re poised for growth, because with Fishbowl’s GRM, automation is just the beginning.
Resy is a hospitality technology platform that powers restaurants around the world. Resy creates best-in-class software that elevates dining experiences and connects restaurants to a growing network of highly-engaged diners. It is a go-to destination for restaurant discovery, exclusive access, original content, and chef-driven culinary events.
