Tips for Valentine’s emails

Tips for Valentine’s emails

Valentine’s Day is three weeks from today. Here are some quick tips to share the love and help your messaging stand out.

Holiday-themed messages outperform everyday messages, and Valentine’s Day is the ideal occasion to promote your restaurant. In 2024, more than 30% of National Retail Federation survey respondents planned ‘an evening out’ — that’s business you should capitalize on.

Some considerations to ensure you get the most love (opens) for your Valentine’s Day promotional email messages this year:

Get personal.

Personalize the experience for recipients to get a bump in open rate anywhere from 25-35% or more!

• Consider using the recipient’s name in the subject line: “[NAME], your Valentine’s table is ready! ❤️❤️❤️”
• Use the recipient’s name in the content of the email too: “Hey [NAME],”
• Use a real name (instead of a restaurant or company name) as the sender. (Fact: 42% of people look at the sender’s name before deciding whether or not to open an email.)
• Choose your words wisely.

Emails with subject lines that included Valentine’s Day messaging get another 4% or more higher open rate.

Subject lines containing the following words also get high engagement:

• Sweet/Sweetheart/Sweeter/Sweetest/Sweeten
• Love/Lovers/Amore
• Valentine’s Day/symbol/emoji
• Plan ahead. 
• Test emojis in subject lines; check images and copy across browsers and devices to ensure they’re consistent.
• Be on time. 

The best time to send your emails is the week before Valentine’s Day week. Holiday messaging open rates for the first week of February (2/1-2/7) were 39% higher than the open rates for the week immediately leading up to Valentine’s Day (2/8 – 2/14).

Get all the love you deserve this Valentine’s Day — and if you need a little help with your Restaurant Marketing, the sweethearts at Fishbowl can help