Fishbowl is delighted to announce new enhancements and features on our Fishbowl Guest Relationship Management platform. As Fishbowl GRM grows, we’re empowering restaurant pros with the tools for nailing guest engagement, acquisition and marketing automation.
We have expanded the number of resources available in our Connections Marketplace, leveraging dozens of partnerships with the companies that restaurants rely on most. We pull data from these resources – like POS, Reservations, Third Party Delivery, Online Ordering and more – to power our GRM platform. We’re thrilled to now offer integrations with Olo, Toast, Upserve, a Lightspeed Company, Brink POS, Resy, OpenTable, Tock and Spendgo.
Fishbowl GRM users can now turn their guest WiFi system into an acquisition, engagement, and loyalty engine. With Guest WiFi, restaurant marketers can identify new and returning guests; access their data; build a marketing database; and drive revenue with interactive landing pages, rewards and real-time promotions that are compelling and personalized.
Rather than having to write long search queries, Fishbowl GRM utilizes AI to let users find specific groups with ‘spoken’ English. Marketers can simply ask the database a question, or type in a sentence describing the information they want; and then create a targetable segment for use in marketing automation.
Fishbowl GRM customers can create a fully-branded online ordering experience hosted on their own sites. Manage, update and publish menu changes with a simple click, across web, mobile apps and other digital channels. Online ordering includes guest support; and supports loyalty programs across all the restaurant’s transactional platforms.
Online ordering represents a pivotal channel for guest acquisition, seamlessly integrating on-premise and off-premise transactional data. This integration furnishes a comprehensive 360° view of guest interactions, enhancing Guest Relationship Management strategies.
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