Growing Your Marketable Audience through SMS
The Challenge A national QSR wanted to grow their marketing list while implementing a new channel to supplement email marketing. The Solution The chain…
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Recovering from a Damaging Price Increase
The Challenge A QSR chain had completed a menu price increase and soon after saw rapid transaction erosion. The brand then quickly reversed the…
Measuring Sales Lift from Groupon Promotions
The Challenge With an opportunity to deploy a promotion through Groupon fast approaching, a national quick-service restaurant chain wanted to measure the impact of…
Targeting with Detailed Guest Personas
The Challenge A regional, full-service restaurant asked: Who are my guests? What are the behaviors of the segments that visit my stores? What are…
Evaluating the Impact of a Loyalty Program
The Challenge A national quick-serve chain wanted to evaluate the benefit of their loyalty and eClub programs. They wanted to know: Do members that…
Optimizing Couponing Strategy
The Challenge A national casual-dine chain asked What is the impact of our current couponing strategy and how do we reduce our discounting without…
Evaluating the Impact of Value Menu Items
The Challenge A national, full-service restaurant chain was looking to measure the impact of two new value menus and wanted to know: Which of…
Driving Incremental Visits from Lapsed Guests
The Challenge A national, full-service sports restaurant wanted better insights into infrequent visitor behavior. They asked: Who are my guests who visit infrequently? How…
Driving Short-Term Incremental Traffic with Long-Term Benefits
The Challenge A regional casual restaurant was forecasting quarter-over-quarter revenue decline. They asked: How can we employ a quick solution to drive revenue in…