Local Store Marketing Capabilities
Local Presence:
No matter the size of a restaurant brand, “where to eat” is always a local decision. Fishbowl’s LSM makes it easy for individual restaurant locations to communicate with their own guests, using email marketing and social media networks like Facebook and Twitter. This more personal communication improves guest loyalty and referrals.
- Through Fishbowl’s intuitive interface, operators are free to customize corporate templates, target their locations’ customers and distribute high-end email campaigns in minutes.
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Corporate Scheduling and Approval:
Fishbowl’s LSM allows restaurants to benefit from social media engagement and store-specific marketing without fear of losing control of the brand. All templates available to the individual operators are pre-approved by corporate managers, eliminating the opportunity to stray from brand guidelines. The system also includes an approval process, with flexible configurations that mold to your organizational structure.
- Create a hierarchical approval process, with flexible configurations that match your organization.
- Organize your marketing program with the system’s internal calendar, which displays black-out and scheduled delivery dates in real-time.
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The Fishbowl Local Store Marketing Solution has a number of unique features that simplify brand management. All templates available to the franchisees are pre-approved by corporate managers, eliminating the opportunity to stray from brand guidelines. The system also includes hierarchical approval, with flexible configurations that mold to your organizational structure. Managers can quickly review and approve message content from within the system, expediting the distribution of franchisee messages to their customers. Blackout dates are displayed on the system’s internal calendar, which updates in real-time. Plus, Franchisees that participate in the Fishbowl program are included in corporate email campaigns and electronic join forms.
