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Fishbowl’s Offer Manager makes it possible for restaurants to assume complete control of their online promotions. This revolutionary restaurant solution tracks, captures and analyzes marketing data throughout the sales process; from distribution, all the way to the register. Finally close the loop on campaign ROI, right down to the individual customer level.
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Easily Manage Offers:
The “powerful, yet easy-to-use” mentality Fishbowl brought
to email marketing, is the same recipe used to create Offer Manager. This new system brings a robust set of features, while requiring little time and no technical knowledge. Simply point-and-click to create a variety of offer types, from percentage-off to BOGO promotions.
- Fishbowl’s intuitive software makes it simple to create and manage offers.
- The system fully integrates with existing software, like Fishbowl’s Email solution and popular POS systems.
- Offers can be expressed as both alpha-numeric and barcodes.
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Protect Against Fraud:
Coupon usage has spiked in the last few years. Unfortunately, that growth has brought a significant increase in coupon fraud. According to Inmar, fraudulent attempts are up nearly 40% from 2008, costing businesses millions of dollars every year. Offer Manager provides the tools restaurants need to all but extinguish this rampant shrinkage.
- Full control over the number of times a code may be redeemed.
- All code restrictions and qualifications are enforced from the offer settings in the central server, taking the burden off of servers and eliminating misuse by employees.
- Unique codes thwart counterfeiting and unwanted viral distribution.
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Measure Marketing’s True ROI:
Fishbowl’s Offer Manager tracks the actual return on offers and promotions. Restaurants no longer have to make decisions from redemption data alone. Track sales, frequency, discounts, rejections and other insightful metrics. Better understand current marketing performance and collect the necessary information to plan more effectively.
- Measure campaign performance from distribution to the customer’s check.
- Compare the performance of various offer types, and determine whether an offer drives the desired behavior.
- Export comprehensive performance reports; by offer, type, location, member data and check details.
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Better Connect with Guests:
Effective marketing is all about relevance. A simple concept,
but the hefty data requirement makes it difficult to achieve.
That is until Fishbowl’s Offer Manager. Collect all the
customer information necessary from Fishbowl’s email
platform and POS system to maximize advertising dollars.
- Track life cycle consumer purchase behavior down to the member level and check items.
- Use purchases, frequency and redemption data to create powerful guest segments.
- Provide the analytics necessary for strategic planning across various business functions, including marketing and R&D.
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