Learn the ins and outs of email marketing from the foremost experts in the restaurant industry. Over a six month period, learn the technology, best practices and marketing theory that Fishbowl has compiled over a decade of serving more than 44 million guests and 30,000+ restaurant locations. Receive personal guidance and customized insight to ensure your email program achieves maximum results as you learn the system.

 Curriculum

1. Month 1
   • Launch Planning
   • List Hygiene and Deliverability
   • General Email Terminology
   
   
2. Month 2
   • Communication Strategy
   • Timing and Scheduling
   • Creative Best Practices
   • Campaign Lifecycle
   
   
3. Month 3
   • Intro to Return on Investment
   • Local Store Marketing
   
   
4. Month 4
   • Benchmarks
   • Open Rates and Click-throughs
   • Monthly Analysis
   
   
5. Month 5
   • Segmentation
   • Message Testing
   
   
6. Month 6
   • Error Management