Analytics & Insight Capabilities
Analyze and Evaluate the Success of Your Marketing:Fishbowl makes it simple to review and analyze your total program performance over time. Go beyond open rates or click-throughs and more precisely measure effectiveness by trends in list growth, campaign results and more. Specify date ranges, compare multiple metrics and export graphical reports. This invaluable information allows you to evaluate your success against program benchmarks and guide long-term marketing strategies. |
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Improve Effectiveness through Measurement and Testing:Fishbowl Analytics and Insight tracks your program’s ongoing metrics, uncovering trends that can quickly drive significant gains for your business. In-depth reports allow you to monitor, compare results from message to message. Fishbowl’s solution also makes it possible to test multiple campaign ideas, and gauge effectiveness across various guest segments. All the data necessary to make day-to-day marketing decisions is always at your fingertips. |
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Compare Your Performance to Industry Benchmarks:Understand how your marketing program stacks up in the industry. Fishbowl provides aggregate statistics resulting from the billions of restaurant-specific email messages we deliver. This information can be further segmented by restaurant category, list size and many other criteria. Fishbowl Analytics and Insight gives you access to one of the richest repositories of restaurant and benchmarks.
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