[Chicago, IL] The Illinois Restaurant Association is pleased to announce its endorsement of Fishbowl, the leader of online marketing solutions for the restaurant industry.

Restaurants have unique challenges that call for more than a one-size fits all solution. From acquiring and retaining valuable guests to being budget conscious and increasing sales, restaurateurs juggle many responsibilities. But when it comes to increasing sales through online marketing, Fishbowl can now provide members of the Illinois Restaurant Association unique, targeted marketing solutions. Through a new, strategic partnership with Fishbowl and the National Restaurant Association, the Illinois Restaurant Association brings you Fishbowl’s revenue-driving tools at an exclusive members-only discount.

From its founding, Fishbowl has worked to help restaurant operators with what matters most – driving repeat traffic and growing revenue. Through its industry-leading email marketing solutions, Fishbowl helps restaurants generate revenue with comprehensive, cutting-edge technologies that are designed specifically for the hospitality industry -- the only industry Fishbowl serves.

Operators can now expand the reach of their messaging with Fishbowl’s easy to use Email Marketing solutions. Fishbowl allows their businesses to shine, creating high-quality email campaigns without the need of any technical knowledge. Loyal guests can be rewarded with great offers, store newsletters and “member-only” specials, and operators reap the benefits of increased revenue, customer frequency and brand awareness. Fishbowl has now made it easy to capture valuable guest information from social media campaigns, such as Facebook and Twitter. Fishbowl also makes it simple to build email lists, providing data entry tools to make it a snap for capturing guest email addresses.

Members of the Illinois Restaurant Association can take advantage of exclusive pricing on Fishbowl’s already affordable online marketing solutions, as part of this exclusive partnership between the Illinois Restaurant Association, the National Restaurant Association and Fishbowl. The Illinois Restaurant Association is the 40th state restaurant association to exclusively endorse Fishbowl’s online marketing solutions for association members.

“Because Fishbowl’s marketing services are strategically geared towards the restaurant segment, it is uniquely positioned to address methods by which operators can engage their guests and see increased revenue as a byproduct,” said Sheila O’Grady, President of the Illinois Restaurant Association. “We highly encourage our members to explore the company’s range of marketing offerings, as well as take advantage of the special pricing now available as a result of our partnership.”

“Creating and sustaining an effective marketing program is a challenge for all operators, and especially for the time and budget-strapped independent restaurateurs. Our new partnership with the Illinois Restaurant Association and the National Restaurant Association is a terrific way to get the word out about a turn-key program that has already been proven,” said Scott Shaw, founder and CEO of Fishbowl. “As a company that is exclusively focused on the restaurant industry, we share a common commitment with the IRA to this industry’s long-term health, and to helping operators grow their business.”

Join us for a webinar, providing an inside look as to how Fishbowl can help Illinois Restaurant Association members on Thursday, June 8@ 10am CST. Click here to register.

To schedule a demo or for more information on exclusive special pricing for IRA members, visit www.fishbowl.com/partners/restaurant_associations/Illinois/ or www.illinoisrestaurants.org
or call 800-836-2818.

About Fishbowl
Alexandria, VA- based Fishbowl, Inc. is proud to partner with the National Restaurant Association and 40 State Restaurant Associations to provide exclusive member pricing, up to 10% off of their industry leading online & email marketing solutions. Fishbowl is a leading provider of on-demand marketing, serving over 40,000 restaurant locations, with over 50 million opt-in list members.

About the Illinois Restaurant Association
Founded in 1914, the Illinois Restaurant Association is a non-profit organization dedicated to promoting, protecting, educating and improving the restaurant industry in Illinois.