Manage Multiple Locations
Empower your franchisees with branded emails, bolstered by corporate review.
No matter the size of a restaurant brand, “where to eat” is always a local decision. Fishbowl’s Local Store Marketing (LSM, for short) makes it easy for individual restaurant locations to communicate with their local guests, while maintaining the spirit and integrity of your carefully-built corporate brand. This more personal communication improves guest loyalty and referrals.
Manage Your Brand
Fishbowl’s LSM allows restaurants to benefit from store-specific marketing while maintaining control of the brand. You establish as many custom, branded templates as you like; your local store managers choose an approved template, then customize text and images within the template.
- Create and manage corporate templates
- Designate editable template regions
- Let local store managers choose a template & customize it to send an email
Corporate Scheduling and Approval
The system also includes an approval process, with flexible configurations that mold to your organizational structure. Set up who should review emails, and who can send emails without approval. Have a big national blast coming up? You can also set black-out dates so that your guests don’t get overwhelmed with local messages, too.
- Custom approval workflow
- Corporate black-out calendar, to prevent over-messaging
Custom Role Management
Our user management interface lets you add or remove employees, and assign roles and responsibilities to them each. Only want Jon Doe to send to the Cleveland stores? No problem. Should Jane Doe approve emails for the Western region? It’s a cinch. Customize who can do what, however you need.
- Add and remove employees with ease
- Customize employee roles
- Control which stores employees can see and send to
Reports by Store or Region
We know you love the power of Enterprise Email reporting. LSM extends these capabilities, so that you can track performance by store, location, or any other aspect of your corporate structure.
- Monitor list growth and mailing activity, by store or region
- Compare performance on mailings or campaigns, by store or region