Leverage online ads and social media to generate new sales, while driving guest database growth.
Fishbowl Guest Acquisition helps restaurants generate new sales and drive guest database growth, leveraging online advertising and social media promotion. Campaigns are 100% measurable, and make use of Fishbowl’s online marketing expertise: we take care of ad creative, database management and performance reporting. When used alongside Fishbowl’s existing email and database solutions, the result is a new kind of self-sustaining, restaurant marketing engine.
The Big Picture: Successful Acquisition Leads Engagement and Conversion
Your ultimate marketing goal is to engage guests and convert them into loyal, steady customers. But to keep your group of loyal customers thriving and growing, you must have a successful, reliable base of new guest acquisition. Each acquired customer brings short-term and long-term value, including opportunities to:
- Solicit customer feedback to improve services
- Drive in-store traffic and increase sales
- Share new menu items and store events
- Collect data to influence business decisions
Build relationships, loyalty and trust: Broad Reach, Quick Impact
Fishbowl Guest Acquisition presents advertising capabilities that other mediums just can’t offer. Reach only your most valuable prospects with sophisticated profile and content targeting. Enhance your campaigns on the fly, using real-time performance data. Most importantly, pay for opt-ins, instead of impressions.
- Immediately establish an online presence for your brand, on premium sites like Facebook, The New York Times, Movietickets.com and Orbitz.
- Generate millions of impressions, but only pay for opt-in members.
- Use sophisticated targeting to focus on the most valuable prospects.
Great Eats
There has always been strength in numbers. Fishbowl’s Great Eats website uses the collective power of our broad client base to drive down guest acquisition costs for your restaurant. Great Eats uses a combination of online advertising, organic search and viral sharing to bring prospective customers to your restaurant’s listing. The system leverages geo-targeted advertising to expand the reach of your existing Welcome offer, bringing more local customers in the door, and into your guest database.
- Geo-targeting brings local ads to national chains
- Extraordinarily low cost per acquired guest
- Guests acquired online are as engaged as guests acquired through other channels, but costs so much less!
Multiple Online Marketing Channels
With Guest Acquisition, Fishbowl manages multiple online marketing channels for you. Based on factors including your food concept, target audience, and location, we work with you to strategize the most effective online advertising venues, including:
- Cost-per-Lead Networks
- Social Networks
- Display Networks
- Affiliate Networks
- Mobile/Smartphone Advertising
- Search Marketing
- Email Marketing
- Retargeted Marketing
The Fishbowl Advantage
Choosing Fishbowl to manage your online guest acquisition has several advantages:
- Our services group handles media buying, banner creation and campaign reporting so you can focus on your running your restaurant.
- Our specialized, insider knowledge of the restaurant industry gives you a leg up in serving the right messaging to the right future customers.
- Integration with Fishbowl’s powerful guest database gives you detailed insight into how your campaigns are performing. These detailed, real-time results give us the agility to optimize your results.
- Pay for Performance: our comprehensive review and list scrubbing means you only pay for new guests.
Online Acquisition Is Your Marketing Sweet-Spot
Online acquisition offers you a low-cost, high-ROI marketing option that is both targeted and measurable — with an ever-expanding audience base. Learn more about the benefits of online acquisition >>
More Acquisition Options
Fishbowl also offers offline acquisition options, including traditional in-store sign-up slips with data entry services.
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