In this presentation, Liz Friscino discusses best practices in designing mobile-friendly emails, and how to integrate mobile into your email marketing strategy. Download the presentation PDF.
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Resources
In this presentation, Lauren Sadlon discusses why you want to grow your email list, as well as best practices and practical approaches to doing so. Download the presentation PDF.
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In this presentation, Thomas Greene describes the pivotal role of subject lines in email marketing, and how to optimize your subject lines to improve your campaign performance. Download the ...
Lauren Sadlon presents new Valentine’s Day messaging recommendations, based on a review of 2012 messaging performance and new market trends. View the PDF of the presentation.
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“We’re making better marketing decisions based on our Offer Manager data.” — Michael Griffiths, Director of Marketing, Zio’s Italian Kitchen
Situation
From its origins in Tulsa, Zio’s Italian Kitchen has grown into ...
Fishbowl Holiday Tips & Trends
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Claiming & Managing Your Online Presence
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As we implement Offer Manager, there have been a few questions that surface each time we start to work with our customers’ IT departments. We decided to share the answers ...
Fishbowl recently worked with a casual family-style chain, who was interested in sending out a rich offer while controlling for fraud. They chose to deploy this offer using ...
When you use email messaging as a marketing tool, you have to satisfy your subscribers as well as the sensitive spam filters. Fishbowl’s best practices use permission-only marketing, ...
Restaurateurs traditionally communicate with customers in a variety of ways, including newspaper ads, radio spots, and direct mail. However, email still stands as one of the most effective ...
Five Ideas to Market Your Restaurant Locally
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Enterprise Email for Multi-Unit Operators
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Managing Your Online Media & Social Marketing
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We all know the holiday season is among the busiest times of year for restaurant marketing. Increased advertising, gift card promotions, and special menu items drive an influx ...
By Joe Gabriel, Fishbowl Marketing
Restaurant operators have a fantastic new opportunity and corresponding challenge on their plates today; engaging new and existing guests online. An incredible number ...
Email has had a good run as king of communicators. But its reign is over. —The Wall Street Journal
This ominous passage appeared in The Wall Street Journal on October ...
By Joe Gabriel, Fishbowl Marketing
From chef to manager, bookkeeper to plumber, restaurateurs wear many hats in their business. As their roles continue to expand within the restaurant, ...
By Joe Gabriel, Fishbowl Marketing
Email marketing has become part of the fabric of our industry’s modern marketing strategy. Open an email account, type an offer, add a ...
Managing Your Social Media Marketing
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Where Old Meets New: Local Store Marketing in the Digital Age
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Elements of Facebook Pages
Profile Image
Page profile images can have a maximum size of (w) 180px by (h) 540px. Make sure the creative reflects your restaurant’s brand in a ...
Managing Your Social Media
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Email Marketing for Restaurants – Attract, Engage & Thrive
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(Part 3 of 3)
You’ve defined your addressable market on Facebook and developed a rock-solid content strategy that will connect with your audience. Now, read on to learn how ...
(Part 2 of 3)
Those restaurants that have already experienced success on Facebook share one thing in common: they effectively use the network to provide significant value to their ...
Social Media & Email Marketing: a Winning Recipe for Restaurants
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5 Easy Ways to Build Your Email List
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Bridging Online and Offline Marketing for Restaurants
It’s no secret that e-commerce has seen exponential growth in the last decade. It has challenged the traditional brick and mortar system, ...
Email Marketing: Affordable, Effective, Easy
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Real estate agents may have coined the phrase “location, location, location,” but it’s the restaurant business that truly embodies it. Whether your brand has ten locations or 10,000, ...
Fishbowl email marketing lets you extend the value of your marketing budget by driving opt-in, email list growth. Adding Fishbowl’s restaurant solutions to your mix of broadcast commercials, ...
Background
In 2009, Denny’s introduced its “Super Tuesday – Free Grand Slam Breakfast” promotion by way of a $3 million ad during the NFL Super Bowl. The campaign was ...
Restaurants are always trying to get more from limited resources. With already slim margins, brands are constantly negotiating with suppliers, promoting off-peak day parts and streamlining in-store operations ...
(Part 1 of 3)
The way Americans discover, review and select their dining experiences has shifted drastically in just a few short years. Television commercials, coupon mailers and FSIs ...
We all know the holiday season is among the busiest times of year for restaurant marketing.
Increased advertising, gift card promotions, and special menu items drive an influx of ...
Boost Sales through Email Marketing
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