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Fishbowl CEO Notes Shift in Use of Big Data by Restaurants

The restaurant industry is facing a real-time shift where C-suite executives need to embrace the culture of data and actionable intel. Harnessing data and using it to the advantage of the company, as cost effectively and quickly as possible, has become an issue of paramount concern for Chief Marketing Officers and Chief Executive Officers alike. Chief Chats, a media channel focusing on challenges and opportunities facing C-Suite executives, met with leading Marketing Automation and Analytics Platform executive, Dev Ganesan, Chairman and CEO of Fishbowl, for an update on the state of the industry.

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